Justin Bieber Uses Paparazzi to Promote His New Brand Every Day… But Not Last Night 👀
Justin Bieber’s relationship with the paparazzi is giving hot and cold. One minute he’s camera-ready in head-to-toe SKYLRK (his new clothing line), the next he’s dropping an Instagram Story telling photographers to back off. So… what changed?
In a video that surfaced last night — and yes, he shared it himself — Justin is visibly upset after being swarmed by shutterbugs outside a West Hollywood spot. Hailey’s with him (in full glam, naturally), and the vibe? Less red carpet, more retreat
IG / @justinbieber
But here’s the tea: fans and fashion hawks have been clocking Justin’s paparazzi-friendly fits lately, and they all scream one thing — promo. From cozy streetwear drops to logo-heavy layers, SKYLRK has been getting front-page treatment without a press release in sight. Coincidence? We think not.
So why the sudden flip? Could be bad timing, could be a genuine boundary moment, or maybe — just maybe — someone didn’t feel like doing unpaid brand work after dinner.
Fans Are Asking: When Is It Authentic and When Is It a Setup?
The Biebers are no strangers to curated “candids.” Hailey’s often styled to the nines for a post-Pilates coffee run. Justin? Pap-walks in limited-edition SKYLRK hoodies before they even drop online. And hey, it’s smart marketing in a world where virality equals visibility.
But when celebs pick and choose when the cameras are welcome, fans notice. And last night’s mini-meltdown just gave the internet something new to chew on: the fine line between pap privilege and pap invasion.
Join The Scoop Inbox — the fan-powered celeb newsletter
We don’t just deliver the buzz — we are the buzz.
Sign up to get weekly celebrity sightings, behind-the-scenes gossip, viral moments, and fan-submitted scoops straight to your inbox.
Public Visionary
